Bromford Flagship and LiveWest are in talks to come together

Bromford Flagship and LiveWest are in talks to come together and create a new organisation that would provide homes for almost 300,000 customers across the South West, Midlands and East Anglia. By joining forces, we can not only increase the number of homes we build but also invest more in existing homes and strengthen the services our customers rely on, creating greater opportunities for people and communities to thrive.

Thank you for your feedback on the merger

Thank you to everyone who took the time to share their views on the announcement of our potential merger with LiveWest. As we described, there will be no changes to services or your landlord, but we felt it was important to be open and transparent about the proposed merger and to give all customers the opportunity to be heard.

While we only received a small proportion of responses from our overall customer base, we made sure the opportunity to feedback was widely promoted through direct email invitations and by promoting and publishing the information here, on our website.

Of those who gave feedback, 59% shared views that were neutral to very positive about the merger. You also told us what matters most to you, and what you want to make sure we continue to focus on. The priorities you highlighted were:

  • Maintaining and repairing homes
  • Investing in kitchen, bathroom and window replacements
  • Improving energy efficiency
  • Regenerating existing homes and places

Your feedback helps shape our plans and ensures we stay focused on the things that make the greatest difference to you.

The Board reviewed a report summarising these themes, which closely aligned with the feedback received by LiveWest. These insights have already been reflected in the development of the Full Business Case (FBC) for the merger.

Overall, the merger received positive customer support and alignment with BFL’s vision, and no significant concerns were raised that would prevent the merger from progressing.

Once again, thank you for your input, it plays an important role in shaping our decisions and ensuring we remain focused on what matters most to you.

Updated December 2025